Qualifications: LLB in Law & Postgraduate Diploma in Legal Practice
Age: 35
Career: Business Strategist

Hometown: Birmingham

FIRED !

WK 1

Qualifications: n/a
Age: 21
Career: Sandwich Chain Owner

Hometown: North Yorkshire

FIRED !

WK 2

Qualifications: BA (Hons) Economics & Business
Age: 22
Career: Trainee Stockbroker

Hometown: Belfast

FIRED !

WK 9

Qualifications: NHC in Business Studies
Age: 36
Career: National Accounts Manager

Hometown: Kent

 

FIRED !

WK 11

Qualifications: MA Hons in Economics
Age: 32
Career: Senior Commercial Manager

Hometown: Surrey

FIRED !

WK 11

Qualifications: GTTP, CIM
Age: 33
Career: Science teacher

Hometown: Rochdale

 

FIRED !

WK 6

Qualifications: BSc in Psychology and Management
Age: 27
Career: Licensing Development Manager

Hometown: Hampshire

 

Qualifications: BA in English Literature
Age: 24
Career: Senior Sales Consultant

Hometown: Surrey

 

FIRED !

WK 11

Qualifications: BSc Economic History With Population Studies
Age: 27
Career: Restaurateur

Hometown: London

 

Qualifications: BA in Music Management
Age: 33
Career: Marketing Consultant

Hometown: London

 

FIRED !

WK 5

Qualifications: Masters Degree in Industrial Relations and Human Resource Management
Age: 29
Career: Human Resource Consultant

Hometown: Walsall, West Midlands

FIRED !

WK 4

Qualifications: A Levels
Age: 28
Career: Senior Business Manager

Hometown: Kent

 

FIRED !

WK 8

Qualifications: BSc Computer Science
Age: 28
Career: Business Development Manager

Hometown: Coventry

FIRED !

WK 3

Qualifications: CIMA Part-qualified accountant - BSc (Hons) Maths and Business Studies
Age: 24
Career: Retail Business Manager

Hometown: Derby

 

FIRED !

WK 10

Qualifications: NEBS Certificate in Management
Age: 29
Career: Estate Agent

Hometown: County Durham

FIRED !

WK 7

   

 

 

 

 

  
Wk 1

Week 1 and the apprentice's were thrown straight into their first task. Sir Alan split the guys and the girls into too groups. Their task was to clean. Clean anything and everything and make as much money as they could by the end of the day. The boys decided upon shoe cleaning, and car cleaning. The girls decided on car cleaning. It started off badly for the girls when one of them held up a feather duster and said " What does this do ? " The guys didnt fare any better when they power hosed some cars and forgot to close the doors first resulting in the car's interiors being soaked.

The girls bitched. The guys scratched their heads. The girls were each trying to be a man . The guys were each trying to be bigger than everyone else. Eventually, after a total farcical day, the guys just about took the honours, but really no team deserved a win. Sir Alan called the 3 girls into the boardroom and fired Anita. She was probably the worst performer and certainly fared worst in the 3-way shout off between the girls in the boardroom

Fired
 
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Wk 2

Week 2, and the would-be apprentices are lapping it up each evening in the luxury appartment that Sir Alan has laid on for them. task this week was to sell as much food to city slickers as possible. The girls decided to sell sandwiches and wraps to offices , whilst the boys decided to do a similar thing with sandwiches.

After arguing amongst themselves, the girls led my Yasmina came out the winners , with Rocky getting the boot from the programme as his team actually made a loss. This lot really are dense at times.

The ones Im keeping an eye on are Philip, who is coming across as a arrogant but straight forward geordie , Noorul who is a keen to please whipper snapper of a guy , and Ben who may be the favourite. Not keen on any of the girls though , there all trying to hard to be men. Especially Debra who each time is coming across as a loud mouth bolshy type female and not trustworthy at all.

Fired
 
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Wk3

Week 3 , Sir Alan split the teams into mixes sexes. Task this week was to invent a piece of sporting excercise equipment and then market it to 3 top UK sports retailers. Two team captians were Debra & James. Debra was her usual big headed self, full of slef importance and nothing else. James was his usual self, full of bugger all as far as talent goes. Debra's team won, had a treat of Katherine Jenkins.

In the boardroom Ben shone. He was superb in his defence of the critisism aimed at him from both Majid & James.

Eventually Sir Alan realised that Majid , along with that ridiculous beard ( someone should REALLY tell him not only does he look like a ventriloquists dummy, that stupid haircut and beard really makes him look plain stupid )was a passenger and Majid was fired.

Fired
 
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Wk4

Week 4 , The task this week was for the candidates to create a new perfume / soap / fragrance range. Well, two teams, one result...chaos. Team captains Noorul & Paula. Paula's team made the better product but they got their prices very wrong. That didnt go down well with Sir Alan Sugar. Its week four and some personalities are beginning to show true traits. Ben is an arrogant little irish shit. He IS good at some stuff, but he needs lessons in humility and tact.

Debra has to have one of the untrustworthy and plain faces I have ever seen on a female. Philip is the Geordie with a big mouth and he is NEVER wrong. Doesnt like women either. Sulks if he doesnt get his own way. Back in the boardroom it was Paula from the midlands who got the sack.

Fired
 
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Wk5Week 5 , This weeks task was to market and promote a new breakfast cereal. 2 team captians were Kimberley & Kate. On the whole the two teams performed well, and some personalities were shown to be weak when it came to the task of advertising. Kimberley unfortunaltey for her had geordie-boy Philip on her team. he is so opinionated on all subjects, which normally wouldnt be a bad thing. But when he doesn't get his own way he sulks like a little schooolboy and storms off in a huff. His daft idea of Mr.Pants-Man lost them the task and ultimately lost Kimberley he apprenticeship.Fired
 
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Wk6The challenge this week was to take a bunch of items, all valued at different prices and go out and cold sell them for as much profit as possible. Sir Alan split them into two teams, with Noorul Project Manager of one team, and Ben captain of the other. What both teams failed to come to terms with was identifying the true value of each object. Consequently they undersold some of their most valuable assetts. Philip tried hawking an expensice circular carpet to anyone and everyone he passed on the street, eventually letting it go fo peanuts , whilst Ben didnt have a good day and he got so frustrated with the task he ended up trying to flog some expensive shoes for just £1. It was Nooral who got fired, as Bens team just about won the task. Nooral, nice guy but just not enough personality to succeed in the boardroom. I have to admit the Ben isnt my favourite candidate, but he DOES come across very well in the boardroom, and he is constantly reminding everyone he has a scholarship from Sandhurst. Big deal Ben, its not in any way impressive ....get over it.Fired
 
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Wk7
Week 7, and the 2 teams were designated tasks led by Lorraine , and Mona. The tasks this week were to select 2 products to sell to the retail trade. The products were new inventions and had been chosen by each team. In Lorraines team of 5 members, only Lorraine herself and Yasmina really did any business, whilst the other 3 of ben, Philip & Kate ( why DOES she constantly talk out the side of her mouth ? ) were putting in very little effort. In Mona's team, who fared little better , James, Debra & Howard all blustered their way to absolutely ziltch by selecting the wrong products to sell from the outset. Mona's team won, and it was Geordie wideboy Philip who got the sack. Justified too, as he just hadnt his mind on the job in this task, maybe it was due to the much publicised affair with fellow candidate Kate
 
 
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Wk8Week 8 , and the candidates are looking a little stressed. Philip may have been fired but there have been pics in all the redtops of him and his new lady Kate hand in hand in London. This week's task saw the remaining candidates having to 'rebrand' the seaside town of Margate. 2 teams , and team leaders were Debra & Yasmina. Yasmina's team went for the gay market, whilst Debra's team went for the family approach. Debra has to be one of the most self-oppinionated and strangely plain looking ladies Ive seen in a long while. She has the type of face one wouldnt trust in a million years. She shot Howard down from him wanting to be team leader ( not a major task as Howard is coming across as a real whimp ) They took photo's, did sales presentations to the locals and in the end it was Debra's team who lost the task. Sir Alan decided that it was the meek and robotic sounding Mona who got the chop this week.Fired
 
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Wk9Week 9 , and the task this week for our intrepid bunch was to sell items at a national baby show. Sir Alan divided the teams into two, with Lorraine & James being the respective 2 team leaders. I like James, he has this strange clumsiness and childlike qualities that make me smile. His impersonation of a lady giving birth in a birthing pool was priceless. Lorraine just couldnt grasp the easy task of erecting a small baby buggy, embarassing especially as she made a mess of it in front of potential buyers. Debra is still playing the Evil Queen with those plain features of hers, whilst Howard still looks way out of his depth in most tasks. After the task, and back in the boardroom it was James team who lost, and the two others James brought in with him were Ben , and Debra. Good final 3 here, and it was Ben who was shown the door by Sir Alan. Ben, well what can you say about this guy. He certainly knows how to talk in the boardroom, but its 99% defensive all the time. I really think its ALL bluster, and with his constant reference to his 'scholarship from Sandhurst' , Sir Alan got fed-up with this Sandhurst nonsense and shot him down in flames. Personally Ive seen first hand some 'Sandhurst' chappies and I wouldnt trust them an inch in the field of battle. Most are mummy & daddy's wealth children.Fired
 
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Wk10Week 10 , and it's televison appearance time for our candidates. Sir Alan had secured prime time television channel space with a large tele-sales company. First time appearances for the candidates under the pressure and scrutiny of live tv. Each team had to not only demonstrate a product to the viewing public, but they also had to take their turn in the studio control room. Lorraine made a real mess, as did Yasmina. Howard was speechless at times, althout Kate did reasonably well on the task. Star performer was Debra, who also acheived the most sales figures too. At last we found something Debra is reasonable at . Overall it was Howard as team leader that got the bullet from Sir Alan. No real surprise there as Howard, in my opinion was WAY out of his depth here.Fired
 
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Wk11Week 11 , the penultimate week, last 5 contestants. The task was being interviewed by some of Sir Alan's best professional colleagues. Some hard and tough people, who fired questions in turn at each candidate. Some candidates fired easier than others. Lorraine struggled, Yasmina struggled , James was flustered , Debra was her usual bolshi self, whilst Kate was cool and calm, and smiles in the right places. The interviewers then reported their findings back to Sir Alan, who then called in the 5 remaining candidates. One by one he read them their reports, and one by one each candidate sunk lower in their chair. THREE candidates got fired, Debra, James & Lorraine, leaving the final 2 Kate, and Yasmina to battle it out to be the winner.Fired
 
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YASMINA WINS !!! WELL DONE TO HER